In this insightful interview, Ken Lagana, Chief Revenue Officer for Media.net, demystifies the complex world of ad tech. He explains the crucial role of an ad exchange and how Media.net empowers advertisers to reach their target audiences efficiently and at scale. Ken also offers valuable career advice for those looking to enter the dynamic field of advertising technology and discusses the transformative impact of artificial intelligence on the industry. Topics covered in this video:

• What is Media.net? Ken introduces Media.net as a supply-side platform and ad exchange, facilitating connections between advertisers and a vast network of online publishers.

• Understanding an Ad Exchange: A detailed explanation of how an ad exchange aggregates thousands of top websites, allowing advertisers to execute a single, efficient buy across multiple platforms.

• The Role of a Chief Revenue Officer: Ken outlines the responsibilities of a CRO, focusing on generating and managing all revenue streams to ensure a company's financial success.

• Career Advice for Ad Tech: Learn what skills are essential for aspiring professionals in ad tech, including the importance of computer science, data analysis, mathematics, and STEM fields.

• AI's Impact on Ad Tech: Discover how artificial intelligence is revolutionizing the industry by helping to process disparate data, uncover key insights, and optimize advertising strategies.