How do influencers get their names out there? How do companies use social media for marketing? How do influencers and brands connect? They utilize an "influencer marketing company" that helps connect brands and talent, create ad campaigns, and more. I had the chance to talk to Deanna Marzillo (Malee), who oversees sales for "central and west coast" at an influencer marketing company, RhythmInfluence By Nexxen.