In this interview, we chat with Alberto Mestre Vivas, Director of Account Management and Client Relationships at Mobilads!

Alberto shares his journey from Olympic swimmer to marketing professional, discussing how his athletic discipline translates into the business world.

Topics Covered:

• What Mobilads does and his unique approach to transit out-of-home advertising

• How Mobilads utilizes ride-share vehicles as "mobile billboards" Alberto's role in client relationships and campaign success

• The importance of Key Performance Indicators (KPIs) in marketing campaigns

• The increasing effectiveness and use of QR codes in advertising Alberto's transition from an Olympic swimmer to a career in marketing

• The values and mentality from competitive swimming that apply to professional life

• Tips for young people on setting goals and achieving dreams

Whether you're a student athlete, interested in marketing, or just want to learn more, tune in. And, as always, enjoy!