Lauren King, a copywriter at Weber Shandwick, creates messaging for brands that resonates—especially with Gen Z. In this interview, she explains how she uses personal experience to craft authentic campaigns, what it’s like to work on organic social content, and why confidence is the most important tool for anyone entering the creative field.

🎙 Topics Covered:

• What a copywriter does day-to-day

• How to make brand messaging feel authentic

• Using personal experience to connect with audiences

• Behind-the-scenes of creating social media content for brands

• Advice for teenagers on confidence and putting yourself out there

If you’ve ever wondered how ads are written, how brands capture attention, or how to break into creative work, this conversation pulls back the curtain.