In this interview, Rio Damata speaks with Jenna Lauer, head of the commercial organization at Marketcast, a leading market insights and research agency. Jenna breaks down how Marketcast helps top brands develop smarter advertising strategies and measure what’s actually working. She shares insights into her day-to-day role, how her team collaborates across industries, and what it takes to build a career in market research. Whether you're into marketing, advertising, or just curious about the psychology behind consumer behavior, this conversation is packed with valuable takeaways and great advice.