8/6/25

What does a CCO do at an ad measurement company? | Mark Myers #2

One of the first interviews I ever did was with a man named Mark Myers, CCO of iSpot, and he spoke about ad measurement and his company. Two years ago our interview lasted somewhere from 4-5 minutes, and this year we decided to double the runtime and do a deeper dive with the help of Jensen Muller. Mark explained what it’s like to be a CCO at an ad measurement company, what an ad measurement company is, and what iSpot does, all in detail. Not sure if I even have to say it, but give it a watch!

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What is a Chief Commercial Officer? | Dennis Crushell, Chief Commercial Officer, Precise TV | EITAT