• 10/20/26

How do you commercialize motorsports? James Gentile explains it to a teenager

"Access to knowledge requires a proactive point of view."

James Gentile, Chief Marketing Officer at Prema Racing, talks with Rio Damata about marketing in the fast-paced world of motorsports, managing diverse brand partnerships, and growing global audience reach. A great conversation packed with practical advice on the value of early mentorship, staying curious, and taking action to get your career in motion.

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