In this interview, Sonia Diaz—President of the Hispanic Public Relations Association and founder of her own social impact PR agency—shares her journey into communications, the mission behind her work, and how she’s helping the next generation of professionals. From multicultural campaigns to mentorship and scholarships, Sonia dives into the power of storytelling, community, and cultural connection. 🎙 Topics Covered: • What the Hispanic PR Association does • The importance of multicultural campaign work • How Sonia supports students in communications • Insights from Cannes Lions • Career advice for teenagers and young professionals If you’re interested in public relations, marketing, or making an impact through your career, this conversation is packed with inspiration and practical advice.