This year at Cannes, we partnered with Jeremy Bloom 🌞 and his company OhHello.ai ☕️ to speak about mentorship and its value with businesspeople.

While doing our partnership with OhHello, the theme of mentorship stuck in our minds, as we continued to ask people about the topic on and off camera, and eventually turned to devising our own hypotheses about what mentorship really means. These developments happened on camera, for the most part, so watch closely as the interviewees and I sort out what the meaning of mentorship is.

We talked with Alex Grant, who works as a head of growth at Hive Science. This company blends different facets of human psychology and behavioral science to help companies with advertising. Alex Grant speaks of this during the interview (far better than I could), explaining his own position and story, while proceeding to give an incredible depiction of what mentorship is.