We had the chance to interview Adtech legend Ari Paparo, the CEO of Marketecture Media, the "Barstool" of advertising (as he describes it). He describes what Adtech means, explains his company, and talks about his new book, Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance. Thank you, Ari, for this amazing interview, and thank you for watching!