Launching Explain It to a Teenager—A New Content Platform Translating Business for Gen Z
There’s no shortage of brand campaigns targeting Gen Z. What’s missing is a credible channel actually built for them, by people who understand the nuance of today’s business world. Enter Explain It to a Teenager—a new B2B video platform designed to bridge the gap between complex industry narratives and the next generation of digital-native consumers.
Launched in 2023 by Rio Damata in partnership with Fabric Media, Explain It to a Teenager isn’t an educational product—it’s a communications tool. The platform transforms jargon-heavy business concepts into short-form, teen-facing video content that demystifies how the modern economy actually works. From business models and creator monetization to market trends and brand building, the platform speaks Gen Z’s language—literally.
“This isn’t about dumbing down,” says co-founder Rio Damata. “It’s about translating up. We’re reengineering how brands and industries tell their stories to a generation that doesn’t tolerate fluff, and doesn’t need a degree to be the next disruptor.”
For B2B marketers, communications strategists, and thought leaders, Explain It to a Teenager offers something rare—an authentic pipeline to future talent, future consumers, and future culture-setters. Brands can collaborate on episodes, sponsor content, or work with the team to craft explainers that make sense to audiences who grew up swiping, not sitting through PowerPoints.
It’s not just smart content. It’s strategic comms, disguised as curiosity-fueled storytelling.
At a time when AI, blockchain, media, and climate tech are reshaping how businesses operate, teens are watching—and increasingly building their own ideas in parallel. Companies that want to stay relevant need to meet them where they are: online, engaged, and asking big questions.
Explain It to a Teenager is built for this moment.
Got a concept you want decoded? An industry trend that needs a fresh lens? A legacy narrative that deserves a reboot for modern minds?
Reach out. The team is actively partnering with forward-thinking brands and execs who see the value in future-facing storytelling. Because the next generation isn’t waiting around to be told—they’re already listening.
